Saturday, May 10, 2014

In the real world Burger King doesn't get three Michelin stars. Burger King gets to be happy with its revenue not its reviews,

So lets drill into this idea of an ocean of spend-happy mobile gamers who love free-to-play casual games and nothing else.


Recent data shows 20 percent of mobile games get opened once and never again. 66 percent have never played beyond the first 24 hours and indeed most purchases happen in the first week of play. Amazingly only around two to three percent of gamers pay anything at all for games, and even more hair-raising is the fact that 50 percent of all revenue comes from just 0.2 percent of players.


This is a statistically insignificant amount of happy gamers and nothing that gives you a basis to make claims about "what people want". I think it just as likely that mobile's orgy of casual titles is due to simple bandwagon-ism or, in other words, not knowing what people want.


So it bothers me to hear game developers talking as if casual games are the new paradigm on mobile when so very few developers are actually happy with the games as they are, and mobile gamers clearly seem to "care" least of all. Free-to-play and casual titles should be a part of a greater gaming ecosystem, but right now they are the entirety of it on mobile.


http://ift.tt/1iy4jww






from Lizard's Ghost http://ift.tt/1izET1O

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