Monday, September 08, 2014

the okcupid blog

cbhl 8 hours ago | link

I really enjoyed reading OkTrends posts, but having near radio silence for three years (apart from one post last July) followed by a full-on PR blitz for a new book (comes out on Tuesday) makes me a little sad.

This piece almost makes it sound as if Rudder has been blogging based on OkCupid results this whole time... and if you go to the OkTrends site, you see huge inline placement for Rudder's new book.

beloch 7 hours ago | link

OKTrends went dormant when OKCupid was sold to the company that operates I don't know what Rudder's involvement with OKCupid was after that, but he was no longer one of the owners. He might have still worked there, but kept his blog silent under pressure from management.

shawndrost 6 hours ago | link

The blog went silent b/c Christian was put in charge of everydamnthing at the OKC office as Sam (the old CEO) moved up after the acquisition. I don't think there was any pressure from management, which would have been dumb -- the blog was a great asset to OKC/Match aside from that one post that they deleted for obvious reasons.

(Source: I used to work at OkCupid Labs, one of the things that Sam went on to do under Match, where he is now CEO.)

tgb 4 hours ago | link

What was the subject of the post that was deleted? (Is there an archive of it?)

Edit: from other comments:

CDRdude 4 hours ago | link

The title of the post was: "Why you should never pay for online dating". This appears to be a rehosted version of it:

chimeracoder 5 hours ago | link

I used to work at OkCupid, on OkTrends.

You're not the first person to propose this question - there's a comment like this almost every time OkCupid makes the front page - and here's what I wrote the last time[0], which I think explains it well:

There were a number of factors. A bit part is that, in 2010, there were 2.5 people working full-time[1] on doing research for OkTrends, which allowed us to research, write, and publish posts much more often.

The blog posts took a lot of work. "The Real Stuff White People Like"[2] took almost two months of my time, plus some from Max and Christian as well. (Much like the product design process, since we didn't start each post off with a clear end result in mind, not all the work was visible in the final product).

I left to go back to school. Max ended up taking on more responsibility for other data/stats work, which slowed the pace a bit, and he left at the beginning of 2012 to do his own stuff. And Christian became in charge of running OkCupid after the acquisition, which meant he had even less time then he did before Max and I joined.

People asked me for the last three years whether the reason OkTrends hadn't posted since 2011 was because of the acquisition and whether Match shut them down and I had to tell everyone "No, trust me, they're still around! It's just a coincidence!". Thankfully I no longer have to. :)


[1] 2.5 full-time means: Two of us full-time, as well as Christian, though he split his work time between OkTrends (the blog) and other stuff.


from lizard's ghost

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